Your Business Name on Outgoing Calls
A caller ID setting that shows your business name instead of an unknown number on outgoing calls, so customers recognize who is calling and actually pick up.
Outbound Caller ID Name (CNAM) puts your business name on the screen when you call customers, not 'Unknown,' not a bare number. People answer calls they recognize.
Clarity registers your business name with the carriers and works with them so the name that shows is yours. That is the outbound half of spam protection: your calls look legitimate because they are, and customers stop screening you out with the robocalls.
For follow-ups, delivery confirmations, and multi-location brands, a consistent name on outbound caller ID lifts answer rates and keeps every call on-brand.
What it does for your business
For Service Franchisees
Your business name, not "Unknown," appears when you call customers, so they actually pick up.
For Pizzerias
Delivery-confirmation calls show the store name, so customers answer.
For Auto Dealerships
The dealership's name shows on every outbound call, lifting answer rates on follow-ups.
For Franchisors
Every location presents the brand name consistently on outbound caller ID.
Frequently asked questions
QUESTION: Why do customers ignore our calls?
ANSWER: Unrecognized numbers get screened. When your business name appears instead of 'Unknown,' customers know who's calling and are far more likely to pick up.
QUESTION: What is CNAM?
ANSWER: CNAM is the caller ID name that displays alongside your number on an outbound call. Setting it to your business name means customers see who is calling, not just digits.
QUESTION: Who handles the registration?
ANSWER: Clarity does. We register your business name with the carriers and work with them on your behalf, so you do not have to chase each one yourself.
QUESTION: Can every location show the same brand name?
ANSWER: Yes. Multi-location businesses can present the brand name consistently on outbound caller ID from every location.