This Privacy Policy explains how Clarity collects, uses, and protects personal information obtained from Customers and Users in connection with the use of Clarity's Services, products, and websites. By using our Services or visiting our website, you agree to the practices described in this Privacy Policy.
Information We Collect
Clarity may collect various types of personal and technical information based on your interactions with us, including:
Contact Information: such as your name, mailing address, phone number, and email address;
Billing and Financial Information: including your payment information, credit card or bank account number, credit history, service usage history, security codes, and (where applicable) Social Security number;
Technical and Usage Information: such as your device information, service performance data, call records, network activity, IP address, and website usage behavior;
Communications Content: where recording or conversation intelligence features are enabled by the business you communicate with, the content of communications such as call recordings, transcripts, and text messages, together with analyses of that content.
How We Collect Information
We collect information in the following ways:
Directly from you when you sign up for or interact with us about our products or Services;
Automatically through your use of our websites, Services, or equipment;
From third-party sources, including credit bureaus, public databases, marketing partners, and service providers.
How We Use the Information
Clarity may use your information for the following purposes:
To provide, activate, and manage your Services;
To deliver customer support and respond to your inquiries;
To process billing and payment transactions;
To communicate with you about product updates, network status, account activity, promotional offers, and usage tips;
To personalize content and advertising relevant to your interests;
To maintain network integrity and ensure security and compliance;
To detect, investigate, or prevent fraudulent, abusive, or unlawful use of Services;
To comply with legal obligations and cooperate with law enforcement or regulatory authorities;
To provide local directory listings and directory assistance (where applicable);
To generate transcripts, summaries, analytics, and other conversation intelligence for the businesses that subscribe to those features, and to create de-identified and aggregated insights, each as described below.
Conversation Intelligence and AI
Some Clarity services — including our conversation intelligence and analytics services and our conversation data delivery services — record, transcribe, and analyze business communications using automated technology, including artificial intelligence, when our business customers enable those features. On those calls and messages, we may process the content of the communication (such as a recording and transcript) and related metadata to generate transcripts, summaries, sentiment and topic analysis, and quality scores for the business you contacted. We perform this processing as a service provider to, and at the direction of, the business that subscribes to our services. The business you communicate with is responsible for telling you that a call may be recorded and analyzed; if you do not wish to be recorded or analyzed, tell the business or end the call.
We do not train AI models on identifiable conversation data, and we do not permit our AI model providers to do so. Our AI model providers are contractually prohibited from using conversation data for model training, and from retaining it beyond service delivery except to the limited extent retention is required by applicable law. The categories of service providers that process conversation data on our behalf are established commercial providers of speech recognition, transcription, and large language model services, together with cloud hosting and data storage providers. Business customers may obtain the current list of these providers by written request to their Clarity account team, subject to confidentiality obligations.
Call Recordings, Transcripts, and vCon Records
Where recording features are enabled by our business customers, we store recordings, transcripts, and analyses in structured conversation records ("vCons") that also carry metadata about the conversation, including available consent information. Retention periods are set by the subscribing business within the options we provide; when a retention period ends, the data is deleted or de-identified. We provide the subscribing business tools to redact or delete conversation records, including in response to consumer privacy requests. We do not create or retain voiceprints or other biometric identifiers from recordings.
Historical conversation data. Recordings and transcripts created before September 1, 2026 are maintained and used under the practices described in this Policy. Any use of such historical conversation data for de-identified and aggregated insights follows the de-identification standard described below, and any sharing of identifiable historical recordings or transcripts with a franchisor occurs only as described in the Franchise Relationships section below and consistent with the disclosures and consents in place when the conversation occurred, or with new authorization.
De-identified and Aggregated Insights
We may create de-identified and aggregated data from service usage and from conversation data (excluding raw audio), by removing names, contact details, account references, and other identifying information so that the data does not identify, and cannot reasonably be linked to, you, any individual, or any specific business. We may retain geographic, industry, and similar descriptive characteristics where they do not identify a specific business. We use this data to understand service quality and industry trends, to improve our services, and to develop and share benchmarks and insights — for example, patterns in how service businesses in an industry handle customer calls. We publicly commit that we will maintain such data in de-identified form, will not attempt to re-identify it, and will contractually require anyone who receives it from us to do the same.
Your Consent and Responsibilities
By using Clarity's Services or interacting with our website, you consent to the collection, use, and sharing of information as described in this Privacy Policy. You are responsible for ensuring that your contact and payment information is accurate and current at all times.
Updates to This Policy
Clarity reserves the right to modify this Privacy Policy at any time. Updates will be posted on our website, and your continued use of our Services after any such update constitutes your acceptance of the revised policy. We will provide advance notice of material changes through email, your account portal, or the Clarity website.
Sharing of Personal Information
1. With Clarity-Affiliated Entities
Subject to applicable legal restrictions, including FCC regulations concerning Customer Proprietary Network Information (CPNI), Clarity may share your Personal Information with its affiliates and subsidiaries to ensure a seamless customer experience and full delivery of Clarity's products and services.
2. With Non-Clarity Third Parties
Clarity does not sell your Personal Information to third parties for their own marketing purposes. Clarity shares Personal Information only with third-party service providers acting on our behalf, and only as needed to perform services such as billing, payment processing, fraud prevention, AI-powered transcription and analysis, or technical support. These third parties are contractually required to:
Protect your information in a manner consistent with this Privacy Policy; and
Use the information solely for the purpose for which it was disclosed.
3. Franchise Relationships
Many of our customers operate franchised businesses. A franchisor and its franchisees are separate businesses. Where a franchise relationship exists, we may share information as follows:
Account and call-detail information. Where the franchisor is our subscriber of record for a telephone number, the franchisor is our customer for that number and receives the associated account and call-detail information. Where the franchisee is our subscriber, we share call-detail information with the franchisor only with the franchisee's documented consent, as permitted by federal communications law.
Conversation content (recordings, transcripts, messages, vCons). We share the content of communications with a franchisor only under a written data access agreement between Clarity and that franchisor. Sharing occurs only where authorized — by the subscribing franchisee's documented consent or, where the franchisor is our subscriber of record for the number, under the agreements governing that number — and only where the required call disclosures are in place. This may include conversation records created before the effective date of the applicable data access agreement, where consistent with the disclosures and consents in place when those conversations occurred or with new authorization. Under that agreement, franchisors receiving conversation data are independently responsible for it and are contractually bound to use limits, deletion obligations, and a prohibition on extracting biometric identifiers.
Aggregate information. We may share de-identified, aggregated information with franchisors to support network performance, benchmarking, and planning, consistent with the De-identified and Aggregated Insights section above.
4. Other Permitted Disclosures
Clarity may also disclose Personal Information as permitted or required by law, including:
Responding to 911 or E911 emergencies;
Complying with subpoenas, court orders, and lawful government requests;
Preventing fraud, identity theft, or verifying identity;
Enforcing Clarity's rights under its Terms and Conditions or Acceptable Use Policy;
Facilitating billing, collections, or the transfer of delinquent accounts.
5. Business Transfers
If Clarity is involved in a merger, acquisition, financing, reorganization, or sale of some or all of its assets, information we hold — including conversation data and de-identified data — may be transferred as part of that transaction, subject to this Privacy Policy and applicable law. We will require any successor to honor the commitments in this Policy, including the de-identification commitment above, or to provide notice and any legally required choices before materially changing how previously collected information is used.
Anonymous and Aggregate Data
Clarity may anonymize or aggregate Personal Information and share such data with trusted third parties for research, product development, or marketing insights, consistent with the De-identified and Aggregated Insights section above. When third-party vendors are engaged to anonymize or aggregate data, they must comply with Clarity's data protection standards.
Data Protection and Security
Clarity is committed to protecting your Personal Information and has implemented administrative, technical, and physical safeguards, including encryption, access controls, and secure data storage. Specifically:
We do not sell personal information as defined by applicable privacy law, and we do not share personal information for cross-context behavioral advertising. We may create and share de-identified, aggregated insights that do not identify any individual, as described above, and we commit to never re-identifying such data.
We retain Personal Information only as long as necessary for operational, tax, legal, or regulatory purposes.
All third-party vendors are required to comply with Clarity's data protection and security standards.
We regularly review and update our security protocols in response to evolving threats.
Your Privacy Choices and Controls
You have the following rights and controls:
Review and correction: You may access and correct Personal Information maintained by Clarity through your account portal or by contacting customer service.
Communication preferences: You may opt out of certain marketing or promotional communications, including email, SMS/text, and phone calls, by using the opt-out mechanisms provided in each message.
Policy updates: We will provide advance notice of material changes to this Privacy Policy through email, your account portal, or the Clarity website.
Text Messaging with Clarity
When you communicate with Clarity by text message — service notifications, support, or account messages — your mobile telephone number and your text-messaging opt-in consent are not sold, and are not shared with third parties or affiliates for their marketing or promotional purposes. Text-messaging originator opt-in data and consent are never sold or transferred to any third party. You can opt out of Clarity text messages at any time by replying STOP. This section applies to messaging between you and Clarity; if you use Clarity services to send messages to your own customers, your own privacy policy governs those messages.
Your Deletion and Redaction Choices
If you contacted a business that uses Clarity's services and want a recording or transcript of your conversation deleted or redacted, contact that business — it controls the data and can act on your request using tools we provide. If you are unsure how to reach the business, you may contact us at privacy@clarityvoice.com and we will route your request to the responsible business and confirm it was delivered. We honor verified deletion instructions from our business customers, and our systems record each deletion and redaction so it can be demonstrated.
Data Collection and Processing Practices
Clarity collects and processes personal information strictly as necessary to deliver its products, operate its Services, and manage its business operations. All data collection is performed lawfully, transparently, and in alignment with applicable federal and state data protection laws.
Clarity may collect the following categories of personal information through its mobile applications:
Indirect End-User Contact Information: Clarity acts solely as a data processor with respect to contact information that is indirectly accessed via mobile apps. Clarity's Clients (e.g., business customers) serve as the data controllers and are responsible for setting the parameters of collection and use. Clarity follows the data controller's instructions and never repurposes such data.
Contact Access and Metadata: When a user grants system-level permission to access phone contacts within a Clarity mobile application, the application may display personal contacts and transmit dialed or messaged phone numbers through Clarity's secure API. These numbers are not stored in association with any other personally identifiable information and cannot be linked back to any specific individual. No contact data is sold, shared, or transferred to advertisers or unrelated third parties.
User Control: Users can revoke contact access at any time via mobile device settings. Doing so will not impact the functionality of the app.
Gravatar Integration (Optional)
If enabled through application settings, Clarity mobile applications may integrate with Gravatar — a third-party service that provides avatar images using the MD5 hash of a contact's email address. Clarity sends only the hashed value, not the plain-text email address. Users can opt out of Gravatar integration at any time without affecting app performance or access.
Your California Privacy Rights
Under California Civil Code Section 1798.83, also known as the "Shine the Light" law, California residents have the right to request information about whether Clarity has shared their Personal Information with third parties for direct marketing purposes.
Clarity does not sell or disclose your Personal Information to non-Clarity companies for their own direct marketing purposes without your prior consent.
California customers seeking more information about our privacy practices under California law may contact us at:
Phone: 800-676-3995
Website: www.clarityvoice.com
Mail: Clarity Legal Department, 2 Corporate Drive, Suite 250, Southfield, MI 48076