CASE STUDY
MPB Pizza—A Domino’s Multi-Unit Franchisee
Replacing a Failing Phone System While Consolidating Store Technology
The challenge: aging phone equipment failing across multiple stores, with replacement costs climbing and limited failover protection.
Overview
Mike Bernal is a multi-unit Domino’s franchisee who operates his stores as MPB Pizza Inc. He runs the business the way successful multi-unit operators tend to: watching cost, watching reliability, and staying skeptical of complexity that does not earn its keep.
For many Domino’s stores, phone orders still represent 10–20% of revenue. That makes the phone more than a convenience. It’s a revenue line. Every missed call is a potential lost order. Every frustrated customer is an opportunity to go somewhere else. And every minute of downtime puts that revenue channel at risk.
Across multiple locations, the exposure compounds quickly, and competitors are happy to pick up what you miss. So when the equipment carrying that revenue starts to fail, the question isn’t only what to replace it with. It’s whether replacing it with more of the same is the right answer at all.
THE CHALLENGE
Cut the Cost. Add the Redundancy. Simplify the Hardware.
Every operator knows the moment. A piece of equipment you’ve relied on for years stops working, and it stops working at the worst possible time. For Mike, that moment came when MPB Pizza’s aging phone system started failing.
He wasn’t looking to simply replace it with more of the same. It was an opportunity to evaluate the cost, reliability, and complexity of the technology supporting his stores. The decision came down to three things: total cost, since replacing phone hardware with the current provider and competing systems commonly runs $1,500–$3,000 per location with ongoing costs on top; failover protection, and whether each store had enough redundancy to stay connected when the primary internet connection went down; and hardware complexity, meaning how many separate devices were needed to support communications, Caller ID, network management, and backup connectivity.
Inside the Domino’s ecosystem, critical communications and network functions have traditionally required multiple pieces of hardware. Across multiple stores, every additional device adds cost, complexity, and another piece of equipment to manage. MPB Pizza saw an opportunity to consolidate those functions into a simpler, more capable platform.
- Rising costs: aging equipment failure, replacement costs climbing
- Limited failover protection: single-carrier backup limited redundancy
- Hardware complexity: multiple devices required to support critical store functions
When our aging communications equipment failed, we evaluated our options around replacement cost, better failover protection, and everything we wanted the system to do.
Mike Bernal—Multi-Unit Owner, MPB Pizza Inc.
THE SOLUTION
One Platform. One Partner. More Value.
PizzaPhones® phone service paired with Watchdog Pizza Pro gave MPB Pizza a different path: replace the aging phone system while consolidating critical store technology, expanding failover protection, and reducing the hardware required across each location.
Together they bring communication, connectivity, and critical network functions under one partner, giving operators a clear point of accountability across every location. When something needs attention, there’s one number to call and one team that owns the answer.
Triple Network LTE Failover™ is the clearest example. One SIM carries three carriers (Verizon, AT&T, and T-Mobile) so a store stays connected when the primary connection drops. That’s redundancy a single-carrier backup can’t match, and it arrives without adding another box to the counter.
The rest of the platform is built for pizza, not retrofitted from an office phone system. From managing the rush and improving the customer experience to protecting the network behind every order, PizzaPhones® brings intelligent call routing, flexible messaging, connectivity, and network intelligence together in one platform built specifically for pizzerias.
RESULTS TO DATE
Lower cost. Broader coverage. Less hardware.
When MPB Pizza’s existing phone system failed, Mike chose to evaluate his options rather than simply replace the equipment. PizzaPhones® and Watchdog Pizza Pro gave him a more complete approach at a significantly lower cost, bringing communications, network management, and expanded failover protection together under one partner. One platform, one partner, and fewer devices to manage in every store.
The pieces doing the work across every MPB Pizza location:
Triple Network LTE Failover™
One SIM, three carriers: Verizon, AT&T, and T-Mobile.
Watchdog Pizza Pro
Network protection and connectivity in the same appliance.
All-In-One Device
One box in place of a stack of single-purpose hardware.
Intelligent Call Routing
Built to manage the rush, not retrofitted from an office system.
Flexible Messaging
Reach customers the way they already communicate.
Network Intelligence
Visibility into the connection behind every order.
Caller ID
Delivered by the same device, with no separate box to maintain.
One Point of Accountability
A clear owner for communications and network across every location.
PizzaPhones® simply made sense. Their phone service and all-in-one device checked every box we were looking for.
Mike Bernal—Multi-Unit Owner, MPB Pizza Inc., Domino’s Franchisee
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