CASE STUDY
FASTSIGNS®
Improving Customer Service and Distributed Workforce Effectiveness
The challenge: maintaining consistent brand standards with their phone system operations.
Overview
At FASTSIGNS®, the goal is to work with clients to provide the right communications solutions to meet their business challenges and help companies realize their full potential. They want to make businesses look great, and have both the sign and marketing knowledge and the product expertise to help their customers succeed. FASTSIGNS® consultants provide comprehensive visual marketing solutions and help companies of all sizes and across all industries attract more attention, communicate their message, sell more products, help visitors find their way, and extend their branding across all of their customer touch points including décor, events, wearables, and marketing materials.
FASTSIGNS International, Inc. is the largest sign and visual communications franchisor in North America, and is the worldwide franchisor with over 700 independently owned and operated FASTSIGNS® centers in nine countries including the U.S., Canada, England, France, UAE, Grand Cayman, Dominican Republic, Chile, and Australia (where centers operate as SIGNWAVE®).
As a leader in the print and graphics industry as well as the business community, FASTSIGNS® adopts and promotes sustainable business practices designed to reduce local, regional, national, and global environmental impact.
THE CHALLENGE
Gain Stability. Improve Service. Stay Connected On-The-Go.
Clint Ehlers opened his first FASTSIGNS franchise in 2007 in the Culver City, California area. During the 2008 recession, Clint chose to attack the recession head-on instead of sitting back. His approach to business with an aggressive mindset helped his initial FASTSIGNS location grow exponentially. It also led to his business receiving various awards and accolades, such as Rookie of the Year and #19 in the FASTSIGNS system in terms of volume within the first 5 years.
This success allowed Clint to expand as a multi-unit owner. He has found he has a special gift in purchasing underperforming locations, putting in place proper best practices, and growing them to reach new heights. He sold Culver City in late 2012, moved east, and took over the Willow Grove location in 2013. The Willow Grove location tripled in sales in the first eight months of his ownership. In 2014 Clint purchased the Lancaster, Pennsylvania location and increased sales by over a million dollars within 5 years. Finally, in 2018 Clint purchased the Cherry Hill, New Jersey location and doubled sales within six months.
In order to continue to grow his expanding businesses, Clint came to the realization that he needed a communications provider that would meet the expanding demands of his businesses and also act as a business consultant rather than simply a phone vendor.
Having a phone company that he can count on as he travels between two offices, and within his territories, is a critical component of why Clint chose Clarity. Clarity allowed him to be more functional and mobile. Clint was introduced to Clarity at a FASTSIGNS convention, spoke to other franchise owners who are Clarity customers, did his research, and saw the value of VoIP communications. In the end, he was attracted to Clarity's value proposition for his businesses.
- Blame game: VoIP provider vs. ISP
- Distorted audio and dropped calls
- Customers routed to voicemail vs. live answer
Turn toward the storm and run towards it. It's the quickest way through and there's usually good stuff on the other side.
Clint Ehlers—Willow Grove/Cherry Hill, NJ
THE SOLUTION
Customized Call Handling, Mobility and More
The FranchisePhones® service from Clarity Voice is uniquely designed to be customizable for each client. Clarity is partnered with 100+ franchise brands and their FranchisePhones® system is both dynamic and robust to meet the many needs of FASTSIGNS multiple office locations and growing team of franchise owners.
Using Clarity's system, Clint now answers calls promptly using customized auto-attendants along with Clarity's Office Anywhere™ mobile app (which connects desk and mobile phones). They use continual call recording to enhance their quality assurance. With Clarity's system, voicemail messages can be transcribed by texting and emailing the messages to them. These messages are quick to review and easy to forward to a support team member for fast follow-up. Continual call recording provides a record of each interaction even when forwarded to a mobile phone. This keeps an accurate record of conversations and confirms an employee's report of promises made or details about customer service that was missed, so managers can replay past calls to gain an understanding of what transpired and improve operational processes.
Clarity's system offers unlimited text messaging which supports communicating with clients using both text and images. The Clarity Office Anywhere™ mobile app mirrors the experience staff members enjoy at their desks. When using the app to place calls, their office number is displayed as the caller ID, so clients know it is a FASTSIGNS employee who is trying to communicate with them. Voicemail transcription and texting are essential features to employees on-the-go, any time, anywhere business takes them.
Clint reports he can now support his entire customer base with no calls going unanswered, dropped, or missed. He can easily review reports indicating total or individual callers by date or time and how many were live answered, how many left messages, and of those how many were called back within 24 hours.
Like any franchise system, consistency with brand standards and best practices for system operations is important to continued success. Even though Clint and other individual franchise owners bring their own unique strengths to their location, having the tools necessary to continue that success is paramount. Clarity is pleased to partner with FASTSIGNS and looks forward to helping franchise owners choose call handling features and management tools that differentiate their business conversations and customer service from competitors.
RESULTS TO DATE
Better service. Better performance. Better system.
Clint reports exceptionally better service, pricing, and overall experience than before. Customers now experience a higher service level, with no calls going unanswered and no calls dropped. He loves being able to read the transcript of messages left to determine what is urgent at that moment in time, anywhere he goes. With the call recording feature, he can check in any time and see how his employees are doing. Overall, he reports immense satisfaction with Clarity and with the results of his company.
Clint enjoys some of Clarity's vital service components:
Voicemail Transcription
Immediate knowledge of a voicemail's priority without having to listen to it.
Text Messaging & Chat
Let customers know when their order is complete or if there is an issue.
Customer Service
Clarity is extremely easy to work with.
Call Forwarding
Available day or night.
Call Recording
Clarification for conversations that took place, and invaluable training for staff.
Call Review
Replay past calls to improve operational processes.
Consistent Monthly Billing
No surprises on the invoice.
Call Analytics
Reporting that surfaces missed opportunities.
Change is always difficult and change within the telecommunications aspect of business is exceptionally difficult, but the Clarity process was easy peasy lemon squeezy. I like dealing with established companies but also smaller companies that have a proven track record. Clarity is highly nimble and that is extremely valuable to me as a business owner.
Clint Ehlers—Willow Grove/Cherry Hill, NJ
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